The Social Listening Blog: Hear What People Really Say

Social Listening19 September 202612 min read

What Is Social Listening? A Practical 2026 Guide

Your customers are already telling you what they like, what they hate and what they are comparing you against. A practical guide to finding those conversations, reading the patterns inside them, and turning them into decisions.

Brand Management21 September 202611 min read

What Is Brand Monitoring and How Do You Start?

Most teams have alerts, not a record, and a tool with a blind spot reports silence exactly the way it reports a quiet week. What brand monitoring actually covers, how it differs from social listening, and a first week you can run before choosing a tool.

Analytics & Reporting21 September 202610 min read

How to Measure Brand Awareness (Without a Survey)

A brand tracker costs real money, arrives six weeks late and measures a prompted moment. Meanwhile people search your name, argue about your category and leave you off shortlists every day. Four traces worth reading instead, and where a survey still wins.

Competitor Intelligence29 October 20266 min read

8 Brandwatch alternatives in 2026, from research suites to self-serve

Competitor Intelligence29 October 20266 min read

7 Sprinklr alternatives in 2026, now that self-serve is gone

Competitor Intelligence29 October 20265 min read

8 BrandMentions alternatives in 2026, priced rung by rung

Competitor Intelligence29 October 20265 min read

8 Octolens alternatives in 2026 for Reddit, Hacker News and buyer signals

Competitor Intelligence2 October 202611 min read

10 Brand24 Alternatives in 2026: What Each One Locks Behind an Upgrade

Media Monitoring1 October 20267 min read

Social Media Search Engines in 2026: What You Can Actually Search

Reddit's instructions to every search engine are two lines long, and the second one is Disallow. What eight platforms permit, what you can still search for free, and the point at which searching stops being the right verb.

Platform Guides1 October 20267 min read

Reddit API Pricing in 2026: The One Number Reddit Ever Published

Reddit has published a price for its API exactly once, in June 2023. The terms in force today contain no price at all, only fees 'to be determined at Reddit's sole discretion'. What that means for anyone who just wants to watch their brand.

Brand Management1 October 20269 min read

The 10 Best Brand Monitoring Tools in 2026

Competitor Intelligence1 October 202610 min read

10 Sprout Social Alternatives, and What Each One Actually Costs

Social Listening30 September 202613 min read

The 10 Best Social Media Monitoring Tools in 2026

Three of these ten publish how often they actually check for new mentions, and on the entry plan it is every twelve hours. Ten monitoring tools judged on the two numbers that decide the purchase: how fast the alert arrives, and where it lands.

Social Listening29 September 20266 min read

Best social listening tools in 2026 (Tried & tested)

PR & Crisis Management21 September 202610 min read

How to Handle a Social Media PR Crisis

The worst decision is rarely the statement. It is the one made in the first twenty minutes about whether this is a crisis at all. A tier model, the test that separates a bad Tuesday from a real incident, and why a late response is a second incident rather than a weaker one.

Analytics & Reporting21 September 20269 min read

How to Calculate Share of Voice (and Why the Denominator Decides the Answer)

The formula takes one division. Every decision that determines the answer happened before you divided. One company, one month and three defensible denominators that are 23 points apart.

PR & Crisis Management21 September 202611 min read

Online Reputation Management: A Complete Guide

Your reputation is not a sentiment score. It is what a stranger finds in the ten minutes they spend checking you, and most of it was built by accumulation rather than by any crisis. What actually moves it, what does not, and where to start.

Social Listening18 September 20263 min read

What social listening actually costs in 2026

Almost nobody in this category publishes a real price. Here is what the tools charge, where the jumps are, and what a realistic year one costs for two ordinary teams.

Analytics & Reporting16 September 20263 min read

Why mention counts lie

Volume is the easiest number on a listening dashboard to move and the least useful one to read. Here is what to put in front of a CMO instead.

Social Listening10 September 20263 min read

What a buyer signal actually looks like

A mention tells you your name came up. A buyer signal tells you someone is shopping. They are different objects, and treating them as one is why listening tools get cancelled.

Platform Guides3 September 20263 min read

Reddit is where your category argues

The most honest conversation about your product happens in a thread nobody tagged you in. That is inconvenient, and it is also the point.