u/dana_buildsReddit · r/SaaS · 12mRecommendationBeen using @Fernway for three weeks. Had it running the same afternoon, which is not how these things usually go.
Brand monitoring
Monitor your brand where it matters.
Track conversations about your brand across social platforms and online communities. See what people are saying, where they are saying it, and what keeps coming up.
- Seventeen named channels
- Live in about three minutes
- No card, no commitment
- u/dana_buildsReddit · r/SaaS · 12mRecommendation
Theo LundLinkedIn · post · 1hLooking aroundAnyone got an @Fernway alternative that handles multi-brand? We are outgrowing one workspace.
@marawritesX · reply · 3hComplaintthird day waiting on @Fernway support. the product is good, the queue is not
Why it matters
Your brand is being discussed even when you are not in the room.
Most of what shapes how your brand is seen happens somewhere you have no account: a thread you were not tagged in, a reply under someone else's post, a comment on a video about your category. None of it reaches your analytics, because none of it touches your site.
Where those conversations happened
1,284conversations about this brand · last 30 days
- Redditr/SaaS, r/smallbusiness and 14 more431
- Xposts, replies and quote posts302
- LinkedInposts and comments241
YouTubevideo comments168
Quoraquestions and answers142
Of those, never tagged the company
89%
1,142 of 1,284. They talked about the brand, not to it — which is why none of it arrived in an inbox or a notification.
Conversations per day, last 30 days
Up 18% on the month before, with no campaign running.
Your website analytics can tell you that 4,000 people visited last month. It cannot tell you that the reason they came was a thread you have never read, on a platform where you do not have an account.
What you can track
Four things, on everything said in public.
Every conversation we collect arrives with the same four pieces of context, so a pile of mentions turns into something you can sort, rank and hand to someone.
Brand mentions
Every public post that names your brand, your products or the way people actually spell them.
Including the ones that never tag you — which is most of them.
Topics
What people talk about when they talk about you: onboarding, pricing, a feature, a bug.
Ranked by how often each one appears next to your name.
Sentiment
Positive, neutral or negative on every mention, tracked against your own baseline rather than an industry average.
With the mentions behind every score, so you can disagree with the reading.
Sources
Which of the seventeen channels a conversation happened on, and which communities inside it.
Down to the subreddit, the publication or the group.
From conversations to insight
One post is an anecdote. Forty is a brand strength.
The value is not in reading conversations one at a time. It is in noticing that the same sentence keeps appearing, and knowing how often.
01Conversation
One post
Someone says your onboarding was quick. On its own, pleasant and meaningless.
02Pattern
It repeats
The same idea shows up forty-one times in a month, across three channels, unprompted.
03Insight
An association
Speed of setup is now what people reach for first when they describe you.
04Action
A decision
Lead with it on the homepage, and watch whether the association holds next month.
Worked example
- “Had it running the same afternoon”
- 41 similar mentions in 30 days
- Fast onboarding is a recurring positive association
- Make setup speed the lead claim, then measure it
Stop guessing what people think about your brand.
Paste your website. We build your first listeners from it, backfill the last thirty days, and show you what is already there.
What we do not do: reply for you. We find the conversation, give you the thread, the author and the context, and leave the writing to someone who works there. Private Slack, Discord and WhatsApp groups are not covered, and we say so.
Looking for the feature rather than the job? See how social listening works