What is competitor monitoring?

It is tracking what is said in public about the companies you compete with, on the same channels and the same scale as you track your own brand. The point is not surveillance; it is having a benchmark that someone else could check, instead of an impression formed from whichever posts happened to cross your feed.

How do you calculate share of voice?

Every mention of you and of each named competitor, across the same channels and the same period, goes into one denominator. Because the inputs are identical for every brand, the number moves for real reasons, and you can open the mentions behind any point of it.

Is share of voice the same as market share?

No, and we will not imply it is. Share of voice measures how much of the public conversation is about each brand. A loud week is not a good quarter. It is a leading indicator and a positioning tool, not a revenue figure.

How many competitors can I track?

Competitor tracking is on Growth and above. Growth covers the competitors you name within your listener limit, and Scale raises that limit; the Agency plan goes further for portfolios. Adding one takes about a minute.

Where does the data come from?

Public posts, comments, reviews and articles, the same things anyone can open in a browser. We do not scrape private groups, buy contact data, deanonymise website visitors or estimate anyone's revenue. Every figure links back to the posts behind it.

Can I see what their customers complain about?

Yes. Negative mentions of each competitor are grouped into recurring themes and ranked by how often they come up, so a support backlog or a pricing change reads as a pattern rather than as three angry posts.

Will they know we are tracking them?

No. We read public content the way any reader does; nothing is posted, followed or interacted with from your account, and there is no footprint on their side.

Competitor tracking starts on Growth at $129 a month and is included on Scale at $299, which adds white-label reports and 15-minute refresh. Both start with a 7-day free trial and no credit card.

Competitor monitoring

Watch the competition the way their customers do.

Name your competitors once. BrandRobin reads what is said about them across the same seventeen channels it reads for you, so share of voice, launches, outages and complaints arrive on the same scale as your own numbers.

Free for 7 days. No credit card. Competitor tracking is on Growth and above.

Tracking on

and 7 more

Share of voiceLast 30 days

34%+4 pts

your share, against 3 named competitors

Gap to lead: 7 pts; was 13

Northwind41%
You34%
Lumen Pay16%
Everyone else9%

Every brand in one denominator, across the same 17 channels.

Northwind pricing change is going badlyOpening312 mentions in 24h · 78% negative
Lumen launched the feature you shipped in MarchLaunchYesterday · 240 upvotes
Northwind support waits, third week runningTheme48 reviews mention it · avg 2.1 stars

Same scale as your own numbersBrandRobin has read all four brands

01
One scale for everyone
Your mentions and theirs go through the same channels and the same sentiment model, so the comparison means something instead of flattering whoever is measured more generously.
02
Their weak weeks, while they last
A pricing change going badly or a support backlog shows up as a theme within hours, which is when a positioning decision is still worth making.
03
Public sources only, and we say so
This is what their customers post in public. No scraped private data, no purchased contact lists, nothing you would have to explain to legal.

What it is

Competitor monitoring is not reading their marketing.

Every competitor publishes a flattering version of itself. Their customers publish the other one, in reviews, threads and comments, and that is the version your buyers read before they talk to either of you. Competitor monitoring is reading the second one systematically.

Watching their site: Tells you what they decided to say. Useful for launches, useless for how it landed.
Competitor monitoring: Tracks what is said about them in public, on the same channels and the same scale as your own brand.
What we add: Share of voice you can put in a board deck, and BrandRobin explaining why it moved with the mentions attached.

Read across 17 named channels, from Facebook and Reddit to news, reviews and podcasts.

See the full list

Facebook
Instagram
X (Twitter)
TikTok
LinkedIn
Bluesky
Other socials
Reddit
Quora
Reviews
YouTube
Twitch
Podcasts
News
Blogs
Medium
Newsletters

What it answers

The competitor questions that come up in every board meeting.

These get asked with a chart on screen, which means the answer needs a source you can open in the room.

“How do we compare?”: Share of voice against the competitors you name, split by channel, tracked week over week and quarter over quarter.
“What did they just launch?”: A spike on a competitor flagged the same way as one on you, with the post that started it and how it was received.
“What do their customers complain about?”: The recurring themes in negative mentions of each competitor, ranked by how often they come up.
“Who owns which channel?”: Where each brand's mentions actually live, so you stop competing on a platform neither of your buyers uses.

How it works

Name them once. Compare them forever.

Competitors are listeners like any other, which is why they land on the same scale rather than in a separate tool with separate maths.

01About a minute each
Add the competitors that matter.
- Name each competitor, its products and the handles it posts from
- We propose the obvious ones from your category and your own site
- Pick the channels and countries the comparison should cover
- The last 30 days are backfilled, so the first chart has a shape
02Every hour, on its own
Measured the same way you are.
u/city_eats14 min agoNegative
Third time this month. Is there a delivery app that actually refunds on time? Ready to switch today.
- Sentiment: negative
- Asks for an alternative
- Timeline: today
- Buyer intent: 82
- Share of voice: you and them in the same denominator
- Sentiment on every competitor mention, same model as your own
- Spikes on their brand flagged against their normal, not yours
- Recurring themes pulled out of their negative mentions
03When it matters
Something you can act on in the week.
Summarise this week for Acme Foods
BrandRobin · brief
Mentions up 18.2% to 12,480. One refund thread drove most of the negative share; creator coverage offset it.
Reddit · 340YouTube · 12
- Alerts when a competitor spikes, launches or drops sharply
- Ask BrandRobin to compare any two brands over any period, with sources
- Scheduled reports with the comparison already in them
- Export to CSV or the API for your own competitive deck

Delivery

You hear about their week during it, not after.

brand-alerts

Negative spike · refunds

22:14 · +11 pts · 402 mentions

New buyer signal · 91

LinkedIn · Head of marketing, SaaS

Creator mention · 41.7K reach

YouTube · Tech with Marcus

Competitor alerts

Slack, Teams, email or a webhook when a tracked competitor spikes, launches or takes a visible hit.

Your morning brief09:00

Refund thread, 340 repliesNegative
Looking for a listening toolBuyer 91
Month-long app reviewMixed

The comparison in the digest

Share of voice and sentiment for every tracked brand in the 09:00 digest, next to your own.

ClientMentions · 7d

Acme Foods12,480
Northwind3,902
Lumen Pay7,315

Board-ready reports

A scheduled PDF with the benchmark already drawn, white-labelled for a client or branded for your board.

Compared with how this usually goes

How teams track competitors today. And why the number never convinces anyone.

Manual competitive researchWith BrandRobin

The methodManual competitive research ·Someone checks their socials and review pages once a quarterAll seventeen channels, every hour, for every named competitor
Share of voiceManual competitive research ·An estimate built from whatever was countable that weekOne denominator across every brand, recalculated hourly
LaunchesManual competitive research ·You hear about it when a customer mentions it on a callA spike alert on their brand within minutes of it moving
Why they movedManual competitive research ·A guess, defended confidently in a meetingBrandRobin's explanation with the competitor mentions attached
Where the data came fromManual competitive research ·A mix of sources nobody wants to write downPublic posts only, each one linked to its original
The deckManual competitive research ·Rebuilt by hand every quarter from screenshotsA scheduled report with the comparison already in it

Who it is for

For the people who have to answer “and how are they doing?”

Marketing leadership

CMOs and heads of marketing

The board asks where you sit against the competition and the honest answer is an impression.

Share of voice and sentiment on one scale, per channel, with the mentions behind every point.

LinkedInNeutral

We looked at both. Went with the one that answered the ticket.

Product marketing

Product marketers

A competitor launches and you are rewriting the battlecard from their press release.

The launch, and how it was actually received, with the recurring complaints from their own customers.

RedditNegative

Northwind's new pricing doubled our bill with no notice.

Marketing and PR agencies

Agencies pitching and reporting

Every pitch needs a competitive picture, and building one by hand takes a week you do not have.

Add a prospect's competitors, backfill 30 days, and have the benchmark before the meeting.

XPositive

Switched from Northwind last month, no regrets so far.

Honest note: this is public conversation only. We do not scrape private groups, buy contact data or estimate a competitor's revenue, and share of voice measures what is said in public, which is not the same thing as market share. Replying is not in the first release.

channels, the same for every brand: 0
for you and every competitor: 0 scale
backfilled before your first chart: 0 days
to add a competitor: 0 min

FAQ

Competitor monitoring, answered

Your competitors are being reviewed in public today. So are you.

7 days free. No credit card. Add a competitor in about a minute.