Quora · answer · 5h“We left after the renewal quote. Not because it is bad — because nobody could tell us why it doubled.”
Nora Lindqvist
- Similar posts
- 288
- Top theme
- Support
- Month on month
- +52%
Competitor intelligence
Know what people say about your competitors.
Track competitor conversations, customer feedback, complaints, campaigns and market perception across the platforms where people actually talk about them.
- Four brands on one scale
- Live in about three minutes
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Quora · answer · 5h
@Marbletop2h“Genuinely great if you are one brand. The second workspace is where it stopped working for us.”
@Orchard1d“Three weeks waiting on the API docs and support has not replied. Everything else about it is fine.”
The opening
Your competitors' customers are already telling you what matters.
You cannot run a research panel on someone else's customers. You do not have to. They are describing what they bought, what they regret and what they wish existed, in public, several hundred times a month.
The category, on one scale
8,240conversations about four brands · last 30 days
Quilloloudest, and the most complained about3,914
Marbletophalf the volume, the warmest reception2,140
FernwayYouquietest, sentiment level with the leader1,284
Orchardquiet, and the quiet is not warm902
Of everything said about the loudest brand
23%
900 of the 3,914 conversations about Quillo are complaints. The biggest single theme inside them is support response time.
Complaints about their support response time, per month
288 last month, up from 190 in August. The direction is the signal, not the number.
A churn reason you could pre-empt, a limit their product hits before yours does, and a complaint that is getting worse every month. None of it is about your product. All of it is about your next quarter.
What you can learn
Four things a rival's homepage will never tell you.
A competitor's marketing tells you what they want to be true. Their customers tell you what is. We collect the second one and count it.
Competitor strengths
What customers consistently praise, in their own words rather than the vendor's.
So you know which fights are not worth picking.
Competitor weaknesses
What the same customers complain about, repeatedly, and whether it is getting worse.
Ranked by volume, so you can tell a bad week from a real pattern.
Customer expectations
What people assume any product in this category should do, whoever they buy from.
The floor you are measured against before anyone reads your site.
Market perception
Which brand owns which idea — cheap, fast, safe, serious — in the minds of people talking.
Share of voice next to share of warmth, on one scale.
From conversations to a position
A complaint is noise. Two hundred is an opening.
One angry post about a rival tells you nothing except that someone had a bad day. The same complaint, at volume, rising, is a gap in the market with a date on it.
01Competitor
One brand
Quillo. 3,914 conversations in thirty days, the loudest in the category.
02Conversations
900 negative
Just under a quarter of everything said about them is a complaint.
03Pattern
288 about support
The single biggest theme, up from 190 the month before.
04Insight
A position
Support responsiveness is their recurring weakness, and it is worsening.
Worked example
- 3,914 conversations about Quillo
- 288 complaints about support response time
- Up 52% month on month, across three channels
- Lead with response times — and be able to prove them
Do not just watch your competitors. Listen to their customers.
Name up to four brands, including your own. We read the same channels for all of them and put the results on one scale.
What we do not do: reply for you, or reach out to anyone. We find the conversation and give you the thread. What you do in someone else's comments is your call, and the good version of it is written by a person who says where they work. Competitor tracking is on Growth at $129 a month.
Looking for the feature rather than the job? See the competitor monitoring product