Reddit · r/projectmanagement · 14h“We have outgrown the free tier and I have three demos booked. Is any of this actually different, or am I paying for the logo?”
u/kb_lattimer
- Buying questions
- 184
- A week
- 43
- You were named in
- 31%
SaaS and software
Your next customer is asking a stranger which tool to buy.
Software gets chosen in threads, not on websites. People ask a community which tool fits a team of six, and the answer they get is the shortlist — usually written by someone with no account and no NDA.
- Buying questions scored for intent
- Live in about three minutes
- No card, no commitment
Reddit · r/projectmanagement · 14h
Comparison1d“Honest answer: @Notion if you want one place for everything, @Linear if your team is engineers. Neither is wrong, they are different jobs.”
Churn reason2d“We left ours at renewal. The product was fine. Nobody could explain the price rise, and that was that.”
Where SaaS gets decided
The shortlist is written before anyone books a demo.
By the time a form is filled in, the buyer has read a comparison thread, a “anyone regret their choice?” post and two replies from strangers. None of that is in your CRM, and all of it decided which three names got typed into it.
Where the buying questions are
184buying questions in this category · last 30 days
r/projectmanagement and r/SaaS“which one for a team of six?”78
Quoracomparison answers that keep ranking41
LinkedInasked in public by name34
YouTubeunder review and walkthrough videos19
Everywhere else12
Of those questions, named you at all
31%
57 of 184. The other 127 are people choosing in your category who have not thought of you — which is a different problem from losing a deal.
Buying questions per week
The five rows above sum to the 184 total.
A buying question is the only kind of signal that expires. The thread stays up forever, but the person asking has decided within a week.
What matters in software
Four signals that move a SaaS number.
Mentions are the easy part. In this category the useful subset is small, specific and has a deadline attached.
Buying questions
Threads asking which tool to pick, scored for how ready the asker is and which names came up in the replies.
With the competitors named, so you know the real shortlist.
Comparison threads
The posts that get written once and read for years, where your category gets explained by a stranger.
Including the ones that never mention you.
Churn reasons
What people say when they leave a tool, which is rarely the feature you assumed.
Usually a renewal, a migration or a silence.
Integration and API talk
What people are trying to connect you to, and where they gave up trying.
A workaround posted in public is a roadmap item with evidence.
From a thread to a pipeline
A question in public has a week of shelf life.
Everything else on this page keeps. A buying question does not — which is why finding it the same day is the only version that is worth anything.
01Asked
One thread
“Three demos booked, is any of this different?” in r/projectmanagement.
02Scored
Intent 88
Budget implied, timeline implied, three competitors named in the replies.
03Routed
Slack, in minutes
To the person who can answer it, with the thread and the context attached.
04Answered
By a named human
Who says where they work. That is the only version of this that helps.
Worked example
- “Three demos booked, is any of this different?”
- Intent 88 · three competitors named
- In the right Slack channel in minutes
- Answered by someone who says where they work
Find the people choosing while they are still choosing.
Point a listener at your category rather than your name, and see the questions your competitors are being asked.
What we do not do: reply, post or message anyone. We find the thread and hand it over. In developer and founder communities an unsigned marketing reply does more damage than silence, so the answer has to come from a person who says where they work.
Looking for the feature rather than the job? See how social listening works