BrandRobin

Market and trend research

See where your market is heading.

Track conversations across your whole category, not just your brand. Find the topics gaining attention, the needs nobody is serving yet, and the ones quietly going away.

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Fastest riser · project management software

Approval steps

Conversations per month across seventeen channels, April to September

84 in April1,010 in September

  • Audit trails+126%
  • AI summaries+318%
  • Per-seat pricing fatigue+94%
  • Template marketplaces−48%

  • RedditReddit · r/projectmanagementApril

    “We run @Trello and @Slack and there is genuinely no way to put an approval step between them. Anyone solved this?”

  • LinkedInLinkedIn · postSeptember

    “Compliance asked who signed off on a campaign last quarter and nobody could answer. It is now the first question we ask any vendor.”

Five months between those two posts. The first is one person with a workaround; the second is a question your sales team now has to answer on every call.

The lag

Markets change in conversations before they show up in reports.

An analyst report describes a market that existed when the research closed. The conversations it is based on happened months earlier, in public, where anyone could have read them.

What is moving in the category

48,120category conversations in six months · ranked by 90-day growth, not by size

  • Approval steps84 in April, 1,010 in September+1,102%

  • AI summaries+318%

  • Audit trails+126%

  • Per-seat pricing fatigue+94%

  • Template marketplacesfalling−48%

Of category conversations, name no brand at all

71%

34,165 of 48,120. Most of your market is discussing the problem, not anybody's product — which is why brand monitoring alone never finds this.

Approval steps, conversations per month

Twelve times April, across four channels, and still climbing.

Five months from one person's workaround to a line item in somebody's evaluation. The whole sequence happened in public, on channels anyone could read, and none of it appeared in a report until after it was over.

What you can find

Four things about a market that surveys are too slow to catch.

We read the category rather than your brand, so the conversations that never mention you — which is most of them — are the point rather than a miss.

  • Emerging topics

    Subjects gaining attention, ranked by how fast they are growing rather than how big they already are.

    A topic at 1,000 that was 84 in April is more useful than one flat at 3,000.

  • Unmet needs

    What people ask for and cannot find, including the workarounds they describe instead.

    A spreadsheet someone built by hand is a product brief with a customer attached.

  • Category conversations

    Everything said about the problem you solve, whether or not any brand is named.

    Most of your market is not talking about anyone's product.

  • Shifts

    What is rising, what is flat, and what people have stopped asking about.

    The declines matter as much — they are the features you can stop building.

From conversations to a market signal

Ten conversations is weather. A thousand is climate.

Any topic can have a loud week. What makes a trend is the shape over months, and whether the same need keeps arriving from people who do not know each other.

  1. 01April

    84 conversations

    One recurring question, small enough to be nothing.

  2. 02July

    470 conversations

    Up 5.6× in three months, and people start describing workarounds.

  3. 03September

    1,010 conversations

    12× April, across four channels, with two launches now citing it.

  4. 04Signal

    A buying criterion

    It has moved from a question to something people evaluate you on.

Worked example

  1. April · “does anything here do approvals?”
  2. July · 470 conversations, workarounds appear
  3. September · 1,010, growth 12× and holding
  4. It is on the roadmap, with five months of evidence

Your market is already telling you what is next.

Point a listener at your category rather than your brand, and start reading the conversations that shape it.

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One honest limit: a rising count is evidence of interest, not proof of demand. Some topics are loud and small, and a trend on Reddit is not the same as a trend among your buyers. We show you the growth and the posts behind it; deciding whether your customers are in that crowd is still judgement.

Looking for the feature rather than the job? See the social listening product