Campaign window · six weeks
“Worth the money”
Times the phrase appears beside the brand, per week
≈47 a week before214 at the peak
- “Overpriced”−34%
- Unprompted recommendations+112%
- “Saw the ad”+640%
- Packaging complaints+18%
Consumer brands
You measured the campaign. Did it change what people say?
Reach tells you how many people saw it. The conversation tells you whether the words you paid for are the words they now use about you.
- Campaign windows, before and after
- Live in about three minutes
- No card, no commitment
X · postweek 4“fine, the ad got me. it is more expensive than the others and after a month I think it is actually worth it.”
YouTube · commentweek 5“Still not cheap. But nobody is pretending it is cheap any more, which is somehow more convincing.”
Perception, measured
Awareness is easy to buy. Association is not.
Plenty of people can name your brand. The question worth answering is which three words they reach for next — and whether those words are the ones you have been paying to install.
What people say when they describe you
9,840brand conversations · last 90 days
Quality and how long it lasts3,180
Price and valuethe campaign's target2,614
Design and packaging1,906
Availability in shops1,342
Everything else798
Of price conversations, now positive
58%
Up from 31% before the campaign. The volume of price talk barely moved; what changed is which side of it people took.
Positive share of price conversation, per week
The five themes above sum to the 9,840 total.
The useful measure was never how much people talked about price. It was whether the talking was for you or against you — and that number moved.
What matters for a consumer brand
Four things worth watching every month.
A brand is the set of things people say about you when you are not there. All four of these are ways of counting that.
Brand associations
The ideas that appear beside your name, ranked by how often, so positioning has a number.
Quality, price, design, availability — separately.
Campaign response
The conversation before, during and after a launch, against your own baseline rather than a category average.
Reach is not the same as a changed mind.
What moves sentiment
Not just that sentiment moved, but which theme moved it and in which direction.
With the posts behind every point.
Category trends
What your whole market is talking about, including the parts that never name a brand.
Where the next campaign's idea comes from.
From a campaign to a claim you can defend
Reach is a number your agency gives you.
This is one you can check yourself, in the words of people who were not paid to say it.
01Before
31% positive
Price conversation, six weeks before launch, at 47 mentions a week.
02During
214 a week
Four times the volume, and the phrase the campaign was built on appearing unprompted.
03After
58% positive
Volume settled, the split did not go back — the association held.
04Claimed
With evidence
A before and after in the audience's own words, not a recall survey.
Worked example
- Price talk 31% positive before launch
- “Worth the money” up 4× during
- “Overpriced” down 34% in the same window
- 58% positive six weeks later, and holding
Find out which words people use about you.
Paste your website. We build the listeners from it, backfill the last thirty days and show you the associations you already have.
What we do not do: reply, post or run your social accounts. We read public conversation and hand you the posts behind every number. One honest limit: a campaign running alongside anything else — a price change, a shortage, a competitor's launch — cannot be isolated by listening alone, and we will not pretend otherwise.
Looking for the feature rather than the job? See the sentiment and insights product