Reputation management
Know when your reputation starts to shift.
Watch conversation volume and sentiment against your own baseline. When a day stops looking like a normal day, you hear about it — with the posts that caused it attached.
- Measured against your own baseline
- Live in about three minutes
- No card, no commitment
14:02
Reddit· r/smallbusiness1 post
“Has anyone else been charged for the annual plan on day 8 of a 7-day trial? Support says it is correct.”
One person, asking in good faith. A billing query with an easy answer.
15:10
Reddit· same thread20 replies
“Same here. Happened to us in July. Check your card, I did not notice for two months.”
It stops being one person's problem and becomes a pattern other people recognise.
17:30
X· quote post104 posts
“a trial that charges you on day 8 is not a trial. screenshot attached.”
It leaves the community for a platform where strangers can pile on. The framing is now someone else's.
Day 2
TikTok· four channels1,000+
A creator explains it to 200,000 people, and the thread is now the top result for your name plus “trial”.
The pattern
Reputation issues rarely start with a headline.
They start with one person describing something specific, in a community, with no intention of starting anything. What decides how the week goes is usually how long it takes anyone at the company to read it.
Today, against your own normal
146conversations today · baseline 43 a day
Billing after the trialnot in yesterday's top five88
Support wait times24
Onboarding speed18
Mobile app9
Everything else7
Negative share, against a baseline of 11%
34%
50 of today's 146. A brand that normally runs at 11% negative hears about 34% — not about 5%, and not about 60%.
Conversations per day, last 14 days
The five themes above sum to today's 146.
Every threshold here is relative to you. A brand that normally runs at 11% negative gets told at 34%; a brand that lives at 30% does not get woken up for the same number. An industry average would have said nothing useful about either.
What changes look like
Four signals, measured against your normal.
An unusual day is only obvious if something knows what a usual one looks like. We build that baseline from your own history rather than a category average, because your normal is not anyone else's.
Sentiment shifts
A move in the positive-to-negative split, relative to your own thirty-day baseline.
A brand that runs at 11% negative gets told at 20%, not at 50%.
Volume spikes
An unusual number of conversations for the time of day and the day of the week.
Friday evening quiet is not the same as Tuesday morning quiet.
Recurring complaints
The same specific problem appearing again and again, including slowly over weeks.
The slow ones are the ones a human never notices.
Where it is happening
Which channel and which community, so you know whether it is contained or travelling.
A thread in one subreddit is a different job from the same thread on three platforms.
From signal to understanding
An alert that just says “something happened” is useless.
Knowing that today is busy tells you nothing you can act on. What you need in the same breath is what it is about, where it started and which posts are carrying it.
01Detected
3.4× normal
146 conversations against a 43-a-day baseline, negative share triple its usual.
02Explained
One theme
88 of today's 146 are about billing after the trial — not in yesterday's top five.
03Traced
One thread
A single Reddit post at 14:02, cited by 412 of the mentions that followed.
04Handed over
Three posts
The source, the loudest amplifier and the one defending you, with links.
Worked example
- 14:02 · one post in r/smallbusiness
- 15:10 · volume passes 3× baseline, alert fires
- Theme: billing after the trial · 88 mentions
- Billing team has the thread by 15:20
Know about it before everyone else does.
Set the threshold once. We watch the baseline and tell you when a day stops looking like a normal day, in Slack, email or WhatsApp.
What we do not do: reply, post a statement, or handle it for you. We find it early and hand you the thread, the author and what it is about. A response written by a person who works there is the only kind that helps. Refresh is hourly on Growth and every fifteen minutes on Scale.
Looking for the feature rather than the job? See the alerts product