u/dana_buildsReddit · r/SaaS · 12mRecommendationThree weeks on @Clay and I am not going back. Set up in an afternoon, and our lead lists have never been this clean. Easily the best tool we added this year.
Social listening
Everything said about your brand, in one honest picture.
BrandRobin listens across seventeen channels, from Facebook and Reddit to news, reviews and podcasts, and answers the three things a brand team is actually asked: what changed this week, why it changed, and what it does to the number you report on.
Free for 7 days. No credit card. Your first listener is live in about 3 minutes.
Listening on
- and 7 more
- u/dana_buildsReddit · r/SaaS · 12mRecommendation
- AlexLinkedIn · post · 1hLooking around
Anyone got a good @ZoomInfo alternative? Renewal quote just landed and we are looking around.
- @marawritesX · reply · 3hComplaint
third day waiting on @Fernway support. the product is good, the queue is not
- 01
The whole picture, not the loud half
X is not your market. A review, a podcast and a trade article are read the same way as a post, so the channel your team happens to watch stops setting the agenda.
- 02
Early, while it is still small
Spikes are measured against your own normal volume, not a round number. You hear about a bad thread at 402 mentions instead of at 4,000.
- 03
Numbers you can defend
Every figure BrandRobin gives you links to the mentions behind it, so you can open the actual thread in the meeting where someone doubts the chart.
What it is
Social listening is the difference between a number and an explanation.
Monitoring tells you mentions rose 18.2% this week. Listening tells you one refund thread drove most of it, that it started at 22:14, and that net sentiment is down six points because of it. One is a metric. The other is something you can act on and report.
- Monitoring
- Counts mentions and pings you when your name appears. Necessary, and about a tenth of the job.
- Social listening
- Reads the conversation around the mention: the thread, the replies, the tone, and the move against your own baseline.
- What we add
- BrandRobin, an analyst that explains the move in two sentences and links every mention behind them, so the answer survives the meeting.
Where we listen
Seventeen channels. Named, so you know what you are buying.
We would rather list the channels we read properly than claim a number nobody can check. Each one is read directly, so you get the post, the author and the time it was written, not a search result. Set which channels each listener covers, and filter any of them by country and language.
Social platforms
- FacebookPublic Pages and public group posts
- InstagramCaptions and tagged posts
- X (Twitter)Posts and quote posts
- TikTokCaptions, comments and creator posts
- LinkedInPosts and company pages
- BlueskyPosts and replies
- Other socialsThreads, Mastodon and the networks your audience moves to next
Where people ask and rate
- RedditThreads and comments, by subreddit
- QuoraQuestions and answers in your category
- ReviewsG2, Capterra, Trustpilot, app stores and Google reviews
Video and audio
- YouTubeTitles, descriptions and comments
- TwitchStream titles, categories and public chat
- PodcastsEpisode titles, descriptions and transcripts
Published writing
- NewsNational, trade and local coverage
- BlogsIndependent blogs and industry sites
- MediumPosts and responses
- NewslettersSubstack and public newsletter archives
- Backfill
- The last 30 days, the moment a listener goes live
- Refresh
- Hourly on Growth, every 15 minutes on Scale
- Languages
- Written in any language, read in yours
BrandRobin reads public conversations only. Private Slack, Discord and WhatsApp groups are not covered, and no listener ever needs your customers' data.
What you are measuring
The four questions a brand team gets asked. Answered on one screen.
Volume, sentiment, share of voice and the cause of the move. Most tools hand you the first two and leave the rest to whoever has time to read four hundred posts.
- “How are we doing?”
- Mentions, estimated reach and net sentiment, tracked against last week and last quarter, broken out by channel.
- “How do we compare?”
- Share of voice against the competitors you name, and which channel each of you actually owns.
- “What just happened?”
- A spike flagged against your own baseline, with the post that started it and the accounts carrying it.
- “What do people want?”
- The themes under the mentions: what gets praised, what gets complained about, and what your category is being asked for.
How it works
Set it up once. Read it in ten minutes a day.
Three steps. BrandRobin does the first two every hour across all seventeen channels. The third is the part your team is paid for.
- 01About 3 minutes
Paste your website. We write the listeners.
- We read your site and propose listeners for your brand, your products and your named competitors
- Add the misspellings, old names and handles people actually use
- Choose which channels each listener covers, then set countries and languages
- The last 30 days are backfilled before you finish your coffee
- 02Every hour, on its own
BrandRobin reads every mention before you do.
u/city_eats14 min agoNegativeThird time this month. Is there a delivery app that actually refunds on time? Ready to switch today.
- Sentiment: negative
- Asks for an alternative
- Timeline: today
- Buyer intent: 82
- Sentiment on every mention: positive, neutral or negative
- Share of voice against the competitors you name
- Spikes measured against your own normal volume, not a fixed threshold
- Reposts, duplicates and your own team's posts filtered out
- 03Ten minutes a day
Know what moved, and be able to say why.
Summarise this week for Acme FoodsBrandRobin · brief
Mentions up 18.2% to 12,480. One refund thread drove most of the negative share; creator coverage offset it.
Reddit · 340YouTube · 12- Ask BrandRobin anything; every claim links to the mentions behind it
- Alerts to Slack, Teams, email or a webhook
- Scheduled PDF reports, one per brand or client
- Export to CSV, or pull the figures into the dashboard you already run
Delivery
It reaches you where you work. Not in a tab you forget to open.
brand-alerts
Negative spike · refunds
22:14 · +11 pts · 402 mentions
New buyer signal · 91
LinkedIn · Head of marketing, SaaS
Creator mention · 41.7K reach
YouTube · Tech with Marcus
Alerts in minutes
Slack, Teams, email or a webhook the moment sentiment spikes or a named competitor moves. Severity is a dot, not a siren.
Your morning brief09:00
- Refund thread, 340 repliesNegative
- Looking for a listening toolBuyer 91
- Month-long app reviewMixed
One digest a day
The conversations worth ten minutes, at 09:00. If nothing is worth it, we stay quiet that morning.
ClientMentions · 7d
- Acme Foods12,480
- Northwind3,902
- Lumen Pay7,315
Reports that go straight up
A scheduled PDF per brand or client, white-labelled, carrying the figures your board already asks for.
Compared with the rest of the category
What most social listening tools give you. And what you still have to explain.
Most listening toolsWith BrandRobin
- The channel listMost listening tools ·“30+ sources”, no list, and a web crawler counted several timesSeventeen channels, named on this page, each read directly
- Why it movedMost listening tools ·A line went up. Somebody now reads 400 posts to find out whyBrandRobin explains it in two sentences and links every mention behind them
- Share of voiceMost listening tools ·An upsell, or a separate competitor product on a separate invoiceIncluded on every plan, against the competitors you name
- The spike thresholdMost listening tools ·A fixed number that fires on a good week and misses a bad oneMeasured against your own normal volume, per channel
- Many brandsMost listening tools ·A second subscription, or one login shared around the teamA workspace per brand or client, white-label reports, seats included
- Getting toldMost listening tools ·A dashboard you have to remember to open on a MondaySlack, Teams, email or webhook in minutes, plus a 09:00 digest
Who it is for
Made for the people who answer for the brand, and the agencies behind them.
Marketing leadership
CMOs and heads of marketing
You are asked what the campaign did to how people see you, and the honest answer is that nobody measured it.
Volume, net sentiment and share of voice, before and after, per channel, in a report that goes straight into the board deck.
InstagramPositivethe rebrand actually looks like someone made a decision
Brand and social teams
Brand managers
A thread grows overnight and the first you hear about it is a message from your CEO.
A spike alert within minutes, with the post that started it and the accounts carrying it.
RedditNegativeStill waiting on my refund after 11 days.
Marketing and PR agencies
Agencies running many brands
Five clients, five sets of keywords, and a Monday where you have to read all of it at once.
A workspace per client, a white-label PDF on a schedule, and a BrandRobin brief you can forward as it is.
XNegativeThe new campaign is tone deaf. Unfollowing.
Honest note: BrandRobin reads public conversations, so private Slack, Discord and WhatsApp groups are not covered. Replying is not in the first release either. We show you what is being said, why it moved and the post it started with, and link you straight to it; your team answers in the tools they already use.
- channels, all of them named
00 - to your first live listener
0 min0 min - backfilled before you start
0 days0 days - when the digest lands
0:000:00
FAQ
Social listening, answered
Social listening is reading what people say in public about your brand, your competitors and your category, then working out what it means. It goes past counting mentions: you get the post, the author, the thread it sits in, how the tone is moving against your own baseline, and an explanation you can repeat to someone else.
Monitoring answers 'was I mentioned'. Listening answers 'what is going on, and what do we do'. Monitoring is a counter and an alert. Listening reads the conversation around the mention, tracks the move against your normal rather than a fixed number, and tells you which channel and which thread caused it.
Because we can name all of them and show you what we read in each. A lot of '30+ source' claims are one web crawler counted many times over. We would rather cover fewer places properly, list them on the page, and be straight about where we are not looking.
Facebook, Instagram, X, TikTok, LinkedIn, Bluesky and other socials; Reddit, Quora and review sites; YouTube, Twitch and podcasts; news, blogs, Medium and newsletters. Private Slack, Discord and WhatsApp groups are not covered.
Not in the first release. BrandRobin finds the conversation, explains what is happening and links you straight to the post; your team answers from the accounts and tools they already use. Reply management is on the roadmap, and it will not appear on this page until it ships.
Channels refresh hourly on Growth and every 15 minutes on Scale. When a listener goes live we backfill the last 30 days straight away, so your first report has a trend in it instead of a single dot.
Against the competitors you name. Every mention of you and of them, across the same channels, goes into one denominator, so the number moves for a reason you can point at and you can see which channel moved it.
BrandRobin answers only from the mentions in your workspace, and every claim links to the mentions behind it. Where there are too few mentions to call a trend, it says so in the sentence rather than guessing. BrandRobin can still be wrong, so check the sources before a number goes in front of a board or a client.
BrandRobin reads content its authors published in public, the same content anyone can open in a browser. We do not read private groups, direct messages or anything behind a login. VERIFY: confirm the deletion policy with engineering before launch.
Starter is $49 a month for one brand, Growth is $129 and adds competitor tracking, webhooks and the API, and Scale is $299 with white-label reports and 15-minute refresh. Every plan starts with a 7-day free trial and no credit card.
Right now, somebody is deciding what your brand is. In public, on a channel nobody is reading.
7 days free. No credit card. Your first listener in about 3 minutes.