BrandRobin

LinkedIn monitoring

See who is talking about you on LinkedIn, not just what they said.

Every mention arrives with a name, a job title and an employer attached. The catch is that almost nobody links your company page, and the post stops moving about two days after it goes up.

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  • Name, title and company on every mention
  • Live in about three minutes
  • No card, no commitment

Marta Lindqvist· 2nd

Head of Operations at Halden Logistics

6h

Buying question

We are down to a shortlist for shipment tracking across six depots: @Fernway and two others.

About forty people would be on it daily. I would rather hear from someone running one of these than read another vendor's landing page.

41862 comments

Tom Okafor· 2nd

Operations Manager at Brightsea Foods

5h

We have run ours across four sites since March. Rollout took a week and the depot managers picked it up without training. Reporting is thinner than I would like.

Reply to Tom Okafor

Dani Ferreira· 2nd

VP Marketing at Quillo

4h

Worth a look at Quillo as well — our depot module ships next month. Happy to walk you through it before it lands.

LinkedInThe post is what we track. Comments are shown for context.

The post names you, and the person who wrote it is a named buyer with a job title and an employer. Nobody linked your company page, so it reached no notification of yours. The thread underneath is what LinkedIn shows beside it, competitor included — and is not what we read.

Why LinkedIn specifically

You can see exactly who is talking. You get about two days to notice.

A forum thread is still being read in two years. A LinkedIn post is read on the day it goes up, by the people who follow the person who wrote it, and then the feed moves on. It never becomes a search result, so there is no finding it later — but for those two days you can see the name, the title and the employer of whoever wrote it.

Who is talking, by role

308Public LinkedIn posts about this brand · last 30 days

  • Operations and supply chainthe people who use it daily96

  • Founders, owners and GMsbuying questions and comparisons71

  • Your own employeeslaunches, hiring, customer wins58

  • Competitor employeesannouncements naming the category49

  • Everyone else34

Of those, never linked your company page

84%

259 of 308. People type a product name mid-sentence; tagging a company page is something almost nobody thinks to do, so almost nothing about you arrives as a notification.

Posts per day, last three weeks

The five groups above sum to the 308 total. The dips are weekends — LinkedIn is a work platform, and the conversation keeps office hours.

You will not find these posts next month. They do not rank, LinkedIn's own search will not surface them again, and the person who wrote one has moved on by Thursday. What you get instead is rarer than a permanent thread: a named buyer, a job title and an employer, on the day they were still deciding.

What you can track

Everyone here is signed, so track the person, not just the post.

On most channels you learn what was said. Here you also learn who said it, what they do and where they work — which is the difference between a mention and a lead, and between a complaint and a churn risk.

  • Name, title and company

    Every mention arrives with the person behind it, so you can sort by seniority, function or employer.

    A Head of Operations asking is not the same as a student asking.

  • Mentions that never tag you

    People type your product name mid-sentence. Linking the company page is something almost nobody does.

    Most of what is said about you never reaches your notifications.

  • Reposts and quote posts

    A repost carrying somebody's own commentary is a new post going to a different network, and it is usually the opinion that travels.

    It reaches their followers, which is the point — and never yours.

  • Your team and your competitors'

    Employees publish far more about a company than its company page does: launches, customer wins, hiring, departures.

    A competitor's VP announcing a module is a roadmap, posted in public.

From a post to a reply

A post peaks on day one. By Thursday the feed has moved on.

LinkedIn does not keep a post alive. The reach happens while the poster's network is online, and then it stops. Which means the only alert worth having is a fast one.

  1. 01Posted

    A named buyer posts

    Head of Ops at a six-depot logistics firm posts a shortlist that names you. 06:40, Tuesday.

  2. 02Seen

    By people like them

    It reaches their network first: the same job titles, at about the same size of company.

  3. 03Peaked

    Most of it inside two days

    The post stops moving. It will not rank, and searching for it next month will not find it.

  4. 04Replied

    By a named person

    Someone from your team answers under their own name and says where they work, while it is still being read.

Worked example

  1. Head of Ops posts a shortlist naming you, 06:40
  2. Alert in Slack the same morning
  3. Reach peaks inside two days, then stops
  4. Your solutions lead replies, signed, before it does

Find it on day one, not in next month's report.

Name the brands, competitors and phrases that matter, or let us propose them from your website. Public posts, with the job title behind each one and the buying questions pulled out.

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What we track here is public posts. The comments underneath a post are not covered, so a recommendation left in a comment thread will not reach you — on LinkedIn we read the post and hand it to you. What we never do: post, comment, react, connect, message anyone or automate anything inside LinkedIn. Its terms on automated access are strict and we stay on the public side of them — private profiles, groups, InMail, connection-gated posts and anything behind a login are not covered.

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